Inside IBM Insight 2014: See How Clients Are Revolutionizing Their Business With DB2

cassieBy Cassandra Desens
IBM Software Group, Information Management  

This will be my second year at Insight and I must say, it is my favorite time of the work year. As frenzied and busy as the planning is, the return on intangible investments is worth it. Ask anyone – after just a few short days in Vegas you walk away with a renewed sense of excitement around IBM, its products, lots of free stuff, and usually a head cold  (I’m no doctor, but casinos are definitely germ incubators).

Last year I was amazed at the hundreds of events and opportunities the conference presented by customers. Demos, a city-sized EXPO floor, labs, 1-on-1s, both large general & breakout sessions,  product specific & networking events…the list goes on and on. There are so many different ways to spend your short week with us at Mandalay Bay. The question is – what will you choose to attend?
Allow me to suggest the client-led sessions.

As I said in my last blog entry, Balluff loves BLU Acceleration too: “Hearing customer stories puts our product claims into perspective. Success stories give us the ultimate answer to the elusive question “How does this relate to me and my business?”.”

There is nothing that gets me more excited than hearing how a customer was able to revolutionize their business with DB2 for Linux, UNIX and Windows, so today I want to recommend 5 Insight2014 sessions for you to attend to hear the way companies around the world are leveraging DB2. I encourage you to weave these into your busy schedule next week. I promise you won’t be disappointed!

1) IWA-4145A: Keeping Data Analysts in the Pink: IBM DB2 with BLU Acceleration on Power System at BlueCross BlueShield of TN
Date & Time: Monday October 27th, from 2:00-3:00pm
Speakers: Randy Wilson Lead DB2 for LUW DBA at Blue Cross Blue Shield of Tennessee, and Danny Arnold, Software Client Leader at IBM
Abstract: When BlueCross BlueShield of Tennessee (BCBS of TN) data analysts ran certain queries, the queries did not run in a timely manner and took hours to complete. In need of a solution, the company decided to test the IBM DB2 10.5 with BLU Acceleration technology. The initial results were astounding, showing queries completing in just seconds, not hours. The company then installed DB2 10.5 with BLU Acceleration on a large test environment on the IBM POWER7 system. It worked with its data analyst team of IBM Cognos and SAS users to identify queries that could benefit from the BLU Acceleration technology. In this session, you learn about BCBS of TN’s experience with DB2 BLU and how it allows the company to make better business decisions.

2) IWS-5729A: IBM BLU Acceleration: Adoption Guidelines and Lessons Learned at Coca-Cola Bottling Company

Date & Time: Monday October 27th, from 3:30-4:30pm
Speakers: Andrew Juarez, Lead SAP Basis DBA at Coca-Cola Bottling Co., and Naresh Chainani, DB2 Development at IBM
IBM DB2 with BLU Acceleration can provide performance improvements that range from 10 times to 25 times and beyond for analytical queries with minimal tuning. If you are eager to understand how your business can take advantage of this technology for your warehouse or data marts, attend this session. You learn how quick and easy it is to get started with BLU. You see a specific real-world example based on the Coca Cola Bottling Company’s experience with DB2 BLU, from installation to performance tests. You also see how DB2 BLU fits into the SAP BW environment.
3) IWS-5338B: Why the University of Toronto Loves BLU: Faster, Smaller, and Simpler in Only a Few Hours
Date & Time: Tuesday October 28th, 10:00-11:00am
Speakers: Brenda Boshoff, Senior Database Administrator at University of Toronto, and Adam Storm, Senior Technical Staff Member and Master Inventor at IBM
Abstract: It’s not every day that a new database technology promises revolutionary performance gains, improved compression and radically reduced time to value. It’s even less often that such aggressive claims can be validated by customers. This session takes you through the adoption cycle of IBM BLU Acceleration at the University of Toronto. You learn how an aggressive one-day proof of concept achieved dramatic performance gains in less than three hours. You gain insight into the process of taking BLU Acceleration through the QA cycle and into production. If you’re considering moving to BLU Acceleration, attend this session to see how the University of Toronto successfully adopted the technology in its environment and achieved dramatic results.

4) IWS-5787A: Simplify your SAP Landscape – Superior SAP BI Performance @ Yazaki with DB2 BLU
Date & Time
: Wednesday October 29th from 11:15-12:15pm
Speakers: Juergen Laudien, Infrastructure Manager at Yazaki Europe, Bernd Ertl, Competitive Sales Lead at IBM, Karsten Stoehr, Competitive Database Sales Specialist at IBM, Carsten Dieterle, SAP Infrastructure Solution Architects (SOLAR) – SAP Growth Program at IBM
Abstract:The topic is about simplifying your SAP BW landscape by taking SAP BWA and HANA appliances out of the IT infrastructure and replace it with DB2 BLU instead of SAP HANA – Many DB2 clients have done this. They have gained their experiences in proof of concepts as well as in production environments which prove, that DB2 BLU needs up to 85% less cores/storage/RAM compared to SAP BWA or HANA appliances. This huge amount of HW savings and the reduced SW license costs allow clients to run their business faster and more efficient on DB2 BLU.

5) IDB-4606A: Ameriprise Financial’s Deployment Experiences with IBM DB2 High Availability Disaster Recovery
Date & Time: Wednesday October 29th from 4:30-5:45pm
Speakers: Chip MicAllister, UDB Database Technical Lead at Ameriprise and Dale McInnis STSM: Chief Architect IM Cloud Availability
Abstract:  In this session, you learn about the high availability disaster recovery (HADR) feature in IBM DB2. Then, you will hear about Ameriprise Financial’s experience when deploying DB2 HADR in its production environment.

Safe travels everyone and see you soon!

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