Psst…. What’s your database strategy for the world of Big Data?


Radha Gowda, Technical Marketing, IBM Analytics

Alice said, “Would you please tell me which way to go from here?” The cat said, ‘That depends on where you want to get to.”  ― Lewis Carroll

The rapid rise and ubiquity of mobile and social applications are stimulating increased levels of interaction and creating an explosion of new unstructured data.  The big data technologies make it possible to obtain deeper insights for improved business productivity from this unstructured data within the context of structured/traditional data the organizations already have.  In fact, according to the NewVantage Partners Big Data Executive Survey 2013, the areas of most interest for big data were customer transaction data, financial data, market data and behavioral data.

While this explosion of unstructured data is creating new opportunities, it is also posing challenges – the existing systems are struggling to keep pace with this data growth, and in many cases are causing performance issues, unplanned downtime, missed service-level agreements (SLAs) and escalating IT costs.

So what does this mean to you?   It’s clear your business needs a cost-effective database solution that can help you manage data growth and tap into the insights locked within big data; a database solution that is future-proof and works well with the new generation of applications; a database solution with in-memory and columnar technologies; a database solution that is highly available and scalable; a database solution that is cloud ready, mobile-friendly, and secure.

You need a strategy to get there. To start, ask yourself a few questions:

  • Can your present systems handle your projected data growth?
  • Are you meeting SLAs for availability and performance?
  • Do you take advantage of emerging technologies that can improve the productivity of your business users?

If you struggle with any of these questions, read Database strategies for the world of big data to gain competitive advantage.

Follow Radha on Twitter @radgo1

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