Data Warehousing on the Cloud with BLU Acceleration

Adam Ronthal

Adam Ronthal – Technical Marketing, BLU Acceleration for Cloud, IBM

I recently took on a new role at IBM focused on technical marketing for BLU Acceleration for Cloud, IBM’s new cloud-based agile data warehousing solution.

Why cloud?  And specifically, why analytics in the cloud?  Analytics, long recognized as a competitive differentiator has traditionally required significant resources — both in skills, and capital investment to enter the game.    Most on-premise data warehouses usually have at least a six-figure price tag associated with them, with many implementations costing millions.  And while you do get significant value and performance with an on-premise implementation, that capital investment means longer procurement lead times, and longer lead times in general to ramp up an analytics project

Cloud computing represents a paradigm shift… now even small organizations with limited budgets and resources can access the same powerful analytic technology leveraged in the most advanced analytic environments.  BLU for Cloud is a columnar, in-memory solution that brings appliance simplicity and ease of use for data warehousing and analytics to everyone — all for less than the price of a cup of coffee per hour.[1]

BLU for Cloud is perfect for:

  • Pop-up Analytics Environments – need a quick, agile data warehouse for a temporary project?  Put it in the cloud!
  • Dev/Test Environments – Yes, it’s compatible with the enterprise databases already in use within your organization because it’s based on DB2, an industry standard!
  • Analytic Marts – Augment and modernize your existing data warehouse infrastructure by leveraging cloud flexibility
  • Self Contained Agile Data Warehousing – leverage BLU for Cloud for almost any analytics application

Come find out more at my PULSE and TDWI sessions in Las Vegas next week!

At PULSE:  Tuesday, Feb 25, 5:00pm at the Expo Theater

At the TDWI World Conference:  Wednesday, Feb 26, 12:35pm

Or check out the BLU for Cloud website at for more details.

[1] To be fair, we’re probably talking Starbucks, not Dunkin Donuts…

More on the author – 
Adam Ronthal has worked in the technology industry for over 19 years in technical operations, system administration, and data warehousing and analytics. In 2006, Adam joined Netezza as a Technical Account Manager, working with some of IBM Netezza’s largest data warehousing and analytic customers and helping them architect and implement their Netezza-based solutions. Adam led the team to write the Netezza NZLaunch Handbook, a practical implementation guide for IBM Netezza customers, and served as editor of the final guide. Today, Adam works in technical marketing for IBM’s Cloud, Big Data, and Appliance offerings. Adam is an IBM Certified Specialist for Netezza, and holds a BA from Yale University.

Here’s an interesting video on BLU for Cloud :

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